about

ERICA LAI graduated from the University of Sunderland, BA (Hons) Graphic Design. With over 15 years of experience in the field of design, I’m a creative and brave marketer & graphic designer.
I engaged in publishing and advertising, familiar with artwork and printing procedures, and packaging. I am independent, responsible, self-motivated, and able to work under pressure. From concept design, project management, and final design implementations. I am particularly strong in exploring new ideas, taking on projects or designing exhibition booths from concept, layout, artwork till execution. Regarding packaging, I have a strong interested in packaging development. For me, packaging means PKG - Packaging of Key Gimmick. Anything can apply to it!

ERICA: Exploration, Release, Inspiration, Creation, and Action.

Meaning to explore and release the possibility of the problem, and inspiration from something, meanwhile, creating the problem of decision-making program to take action to reach the target.