weWALK as a mobile app to
to drive the people keep walking to have a healthier life. To count Kilo and Save Kilo-coin to redeem the reward.
- Exercise not a hobby
- Hard to insist
- Without encouragement
3 user interviews + 5 surveys about
how to increase the motivation of
Findings / Insights
1) No encouragement about doing
exercise, even walking more.
2) Don’t want to spend much money
3) No exercise buddies.
Concept designed by Erica Lai.