ERICA LAI

Ducati Concept Store

Ducati has built its brand image as the sports bike manufacturer. Ducati has captured a huge portion of the market in all four categories of the sports bike. They concentrate on dominating a niche Performance-driven motorcycles, lighter frame, forward-leaning position, significant handling capabilities. However, the customer’s perception regarding repeat acquiring a bike from the same manufacturer has changed since 2000. The customers of Harley-Davidson and BMW are more interested in buying bikes from them repeatedly, which is increasing the competition for Ducati to retain its current customers. Therefore, we set up a concept store for introducing and promoting our brand. Mainly to promote the Panigale V4 and Panigale V4 S in this event.

Concept Development

Floor Plan

Zone 1 - Motorbike display 

Zone 2 - Bike model 

Zone 3 - VR game 

Zone 4 - promotion counter 

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Concept designed by Erica Lai.

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Disclaimer: All of Ducati mock up photos are only for an assignment of Diploma in Visual Merchandising. Not for business. Photo sourcing and reference are downloaded from Ducati.