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Logo Concept

All packaging is composed of geometric shapes, and with lines of diecut, logo with simple lines show stereoscopic perspective, the middle of staggered the formation of two cubes, one on top and the other on the bottom which to form a visual illusion.  The middle of the overlap is the highlight of light bulbs in the endless stream - IDEA. 


Logo Colour

Purple or violet gemstones are believed to increase your imagination, remove perceived spiritual obstacles, calm confrontations, and re-energize the learning of new things. Purple combines the calm stability of blue and the fierce energy of red, the color retains both warm and cool properties. Hence, the color purple can boost imagination and creativity.

Spot Colour: Coated & Uncoated Material:

Violet - Pantone 240C

Black - Pantone Black

Gray - Pantone Cool Gray 7C


Process Colour: Coated & Uncoated Material:

Violet - C30 M100 Y0 K0

Black - C0 M0 Y0 K100

Gray - C0 M0 Y0 K50

On-screen Display (Microsoft Office):

Violet - R180 G030 B142

Black - R035 G031 B032

Gray - R147 G149 B152

On-screen Display (Web-safe):

Violet - Hex: B41E8E

Black - Hex: 231F20

Gray - Hex: E939598


This typography called EL-Violet. This letter A-Z and 1-0 are transformed from the Erica’s logo element, the 3D packaging box.


Designed by Erica Lai.

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